How to implement and drive organizational goals?


Organizational goals are the strategic objectives and the specific targets which the organization seeks to achieve by its’ existence and operations. Organizational goals outline the expected outcome and guide the employee efforts.

Goals are derived out of the vision and the mission statements as visualized and dictated by the founding members  and the promoters of the organization.

Goals are much more than being just a business statement

They are not merely the big words written across in business statements and depicted across boards and the email signatures. The organizational goals indicate the desired state of affairs that organization seeks to reach.

They characterize the operative deliverables amounting to financial targets, sales targets, quality targets, customer base targets, geographical reach, and integration of processes, brand enhancement, corporate social responsibility among others.

In his book, “The Analysis of Goals in Complex Organizations”, Charles Perrow classified the organizational goals into

  • Official Goals: The formally stated goals of an organization described in the charter and the annual reports, usually which are emphasized in public statements and media
  • Operative Goals: Outcomes that the organization seeks to attain through its’ operating policies and activities
  • Operational Goals: This define the performance objectives and desired behaviours within an organization

While the planning for arriving upon the goals is one part, organizations struggle to implement and drive the goals.

The catch lies in sharing and communicating the goals and objectives with every employee of the organization. Every individual hired may be a bundle of infinite potential, but if not clear about his or her role and responsibilities, may never drive home the goals.

Organizations need to frequently ask a few uncomfortable questions. Whether the organizational goals are communicated clearly? How does it happen? Whether the communication is effective? Are individual employees and teams clear about their key performance deliverables?

Is it really important to align employees with the organizational goals?

In the knowledge economy, organizations derive competitive advantage from human resources. Organizational productivity and excellence are directly proportional to the performance of the employees. For organizations, the performance of its employees to their fullest potential is vital for achieving goals.

For any organization, the pay checks are one of the highest costs. If the employees’ performance is sub-optimal, then the great asset transforms into a great liability.

A study conducted by Kaplan & Norton and mentioned in “The Strategy focused organization-2001, HBR” indicated that only 7% of the employees knew about the company’s business strategies and their roles in order to achieve the company goals.

When organizational goals are charted and communicated to the employees, they can see the bigger picture and synchronize each and every task with the bigger goals.

Conveying a realistic, achievable and legitimate goal is paramount to the success of an organization.

So what hinders the organizations from freely communicating with employees?

We see that with the modern day work pressures, the alignment of tasks with the pre-set goals takes a backburner.

On many occasions, departments carry out their planning activity ignoring several aspects of the pre-set goals. This creates a greater gulf between the achieved targets and the set targets, posing a serious threat to achieving organizational excellence.

Communication barriers like improper reporting channels, staggered coordination among teams also play their part in derailing the effective execution of strategies.

So, what should organizations do about it?

Tasks assigned to teams and individuals must be coherent with the goals and objectives of an organization and that’s where the modern day apps can be leveraged.

Communication and collaboration platforms facilitate organizations to effectively delegate work, systematize, control and get things moving swiftly in your organization.

They also take care of intimating the teams and individuals with deadlines. Hence, common problem symptoms like “Oh, the deadline is over” or “Was it me who was supposed to do this job?” can be effectively eliminated.

Make a smarter move

The critical step towards achieving organizational excellence is linking each organizational activity with the pre-set goals and for this, Wittybee is the perfect app.

Wittybee is a team collaboration app that allows employees and departments to work together on the single platform and monitor the task progress, share information, give feedback and appreciate work.

Wittybee is a great app to manage everyday work, projects, collaborate with co-workers and clients, resolve issues and bugs, resolve HR and IT requests of your staff, engage in collaborative learning and to do much more.

With Wittybee you can create tasks, break them into sub-tasks and assign them to individuals and departments. These tasks are aligned with the organizational goals, thus allowing quicker execution and higher productivity.

Wittybee thus allows employees and departments to orchestrate their work together towards the same objectives, giving your organization more flexibility and adaptability.

Understanding the benefits

Boosted margins due to reduced costs

The informed and shared purpose of the task creates a sense of contribution and engagement. This manifests into smarter and efficient working style leading to increased operating margins and profitability.

Employee loyalty

An unsatisfied employee will always keep looking for greener pastures. With Wittybee, any employee can make optimum use of their creativity, showcase their skills and instantly get appreciated.

This improves the overall employee motivation and work environment, hence; investing in collaboration software is indeed a sound investment that retains your employees.

Better execution of the organizational strategy

With the benefits cited above, in the hindsight, the employees’ alignment with organizational goals enables the management to push the strategy in a better way including allocating resources and discarding unnecessary initiatives.

The robustness of the collaboration app is the most critical aspect while investing in a technology. Wittybee vindicates the point that it’s the right technology partner for your organization.